Scaling Education: The Kiran Hajare Way
On the Marathi Entrepreneur
"The Marathi entrepreneur is hungry, hardworking, and deeply loyal," Kiran told the hosts. "But they have been left behind by the mainstream marketing world, which still operates almost entirely in English. My work is to close that gap." He described the typical Marathi business owner — often a first-generation entrepreneur in retail, services, or education — as someone who is ready to invest in growth but has never been shown a clear path.
Why Vernacular is the Future
Kiran was direct: "The next 200 million internet users in India will be Marathi, Bhojpuri, Tamil, Telugu speakers. Anyone who figures out how to market to them in their language will win the decade." His own content strategy — creating all his free educational content in Marathi — has been the foundation of the Marathi Business Tribe community.
The Marathi Business Tribe
Marathi Business Tribe (marathibusinesstribe.com) is Kiran's flagship platform — a community and education hub where Marathi entrepreneurs learn Meta Ads, AI funnels, and digital marketing. With 70,000+ members, it is one of the largest vernacular business communities in India. "It's not just education. It's identity. People feel seen and heard," Kiran explained.
AdsToImpact: The Agency Wing
For businesses that want Kiran's team to run their marketing directly, AdsToImpact (adstoimpact.com) is the execution arm. "Some people want to learn. Some people want it done for them. AdsToImpact is for the second group," he said. The agency focuses on creative-led Meta Ads campaigns with measurable ROI, primarily for education, coaching, and local service businesses.